Making tagging understandable for online marketeers
Due to changes in the privacy landscape and users' expectations, Google's click identifier (GCLID) is no longer used without user consent on iOS14+. Instead, Google Ads has introduced two new URL …
Continue Reading about The Introduction of gBraid: Impacts on Google Ads and Analytics →
When analyzing website data, it's important to have a clear understanding of the different components that make up your traffic and user behavior. However, with so much data available, it can be …
Continue Reading about What is a secondary dimension in Google Analytics? →
Google Tag Manager (GTM) is a powerful tool that allows you to easily add and manage various tracking and marketing tags on your website without having to modify the code. In this blog, we will show …
Continue Reading about How to add Google Tag Manager to WordPress →
Google Analytics is a powerful tool for tracking website traffic and user behavior. One of the key features of Google Analytics is the ability to identify sessions from the same user by default, known …
60% of the entire population will be covered by modern GDPR legislation next year. This requires new and privacy-friendly tracking methods. Today was Google Marketing Live: the annual event where all …
Google Optimize is an A/B testing platform offered by Google that allows you to create, run, and analyze A/B tests on your website without having to write code or add any additional components. The …
Continue Reading about Everything You Need to Know About A/B Testing with Google Optimize →
When Apple released the new iOS 14.5 update (April 26, 2021), marketeers, and advertisers were in panic. This huge privacy update was undoubtedly going to affect your business when using Facebook and …
Continue Reading about Should I change my legal documents for the Facebook Conversions API? →
It's widely known that other browsers are forcing Google to search for other methods to serve targeted ads without breaking any GDPR law. Google's goal always was to push personalized ads. There has …
Continue Reading about Google’s newest tagging concept: Topics API →
If you’re familiar with digital marketing, you’ve probably heard of Google Tag Manager (GTM). But what exactly is it, and how does it work? This article will explain what GTM is, why it matters for …
Continue Reading about What is Google Tag Manager and How Can It Help Optimize Your Tracking? →
