60% of the entire population will be covered by modern GDPR legislation next year. This requires new and privacy-friendly tracking methods. Today was Google Marketing Live: the annual event where all …
Everything You Need to Know About A/B Testing with Google Optimize
Google Optimize is an A/B testing platform offered by Google that allows you to create, run, and analyze A/B tests on your website without having to write code or add any additional components. The …
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Should I change my legal documents for the Facebook Conversions API?
When Apple released the new iOS 14.5 update (April 26, 2021), marketeers, and advertisers were in panic. This huge privacy update was undoubtedly going to affect your business when using Facebook and …
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Google’s newest tagging concept: Topics API
It's widely known that other browsers are forcing Google to search for other methods to serve targeted ads without breaking any GDPR law. Google's goal always was to push personalized ads. There has …
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