Google Ads

by Finn Ruijter on May 18, 2023

The Introduction of gBraid: Impacts on Google Ads and Analytics

Due to changes in the privacy landscape and users' expectations, Google's click identifier (GCLID) is no longer used without user consent on iOS14+. Instead, Google Ads has introduced two new URL …

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by Finn Ruijter on May 24, 2022

Google Marketing Live 2022: This is going to change (even more) for privacy-friendly tracking

60% of the entire population will be covered by modern GDPR legislation next year. This requires new and privacy-friendly tracking methods. Today was Google Marketing Live: the annual event where all …

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